For Photographers
The portfolio website and booking system built for photographers
Describe your photography business in a sentence. Waypost builds your portfolio site, handles shoot bookings, and keeps every client and enquiry in one organised place.
Build your site freeMost photographers run their business across a portfolio site, a separate booking tool, an inbox full of enquiries, and a spreadsheet of clients. Leads slip through the cracks between a contact form and a follow-up that never gets sent. Waypost puts the whole thing in one place — the site that shows your work and the system that runs the business behind it.
What you get for photographers
A portfolio site that sells the work
A fast, image-led website that puts your photography first — galleries, packages, and a clear way to enquire. Edit it by typing what you want changed.
Booking built for shoots
Clients pick a date and package and book online. Deposits, confirmations, and reminders happen automatically — no back-and-forth email.
Every enquiry in one client list
Every contact-form enquiry becomes a client record. See who asked about what, when they're booked, and who needs a follow-up.
Automatic follow-ups
New enquiries get an instant reply. Past clients get a nudge when it's time to rebook. Your AI co-founder tells you who to chase today.
Questions photographers ask
Can I show my portfolio the way I want?
Yes. Waypost builds an image-led site and you change anything by typing — 'make the gallery full-width', 'add a wedding packages section'. There is no drag-and-drop grid to fight.
Does it handle deposits for shoots?
Yes. Connect Stripe and clients pay a deposit when they book. Confirmations and reminders are sent automatically.
Do I need separate booking software?
No. Booking, your client list, and your website are one system in Waypost — there is nothing to wire together.
Can I publish the site on my own photography domain?
Yes. Launch on a free waypost.co.uk subdomain first, then connect your own domain — yourname.photography or studio.co.uk — on the Pro plan. Setup takes under 10 minutes.
Simple pricing
Simple pricing.
Everything in one place.
Your website, your clients, and your automations — no plugins, no patchwork tools.
Free
Free forever
No card required
- 2 AI site builds (lifetime)
- 15 AI edits (lifetime)
- 1 published site
- Up to 100 contacts
- Auto-reply to leads
- Basic CRM
- —Custom domain
- —Multi-step automations
- —Co-Founder
- —Lead Finder
Build your first site. See if Waypost fits.
Pro
- 3 AI site builds/month
- 150 AI edits/month
- Unlimited contacts
- Custom domain
- Lead Finder (25 searches/mo)
- Co-Founder (250/month)
- —Priority support
Everything a solo business owner needs, in one place.
Business
- 10 AI site builds/month
- 200 AI edits/month
- Up to 3 published sites
- Lead Finder (200 searches/mo)
- Co-Founder (unlimited)
- Priority support
For founders managing multiple offers or growing fast.
Compare plans
| Feature | Free | Pro | Business |
|---|---|---|---|
| AI site builds | 2 (lifetime) | 3/month | 10/month |
| AI edits | 15 (lifetime) | 150/month | 200/month |
| Published sites | 1 | 1 | 3 |
| Contacts | 100 | Unlimited | Unlimited |
| Custom domain | — | ||
| Automations | — | 3 active | Unlimited |
| Emails/month | — | 500 | 2,000 |
| Co-Founder | — | 250/month | Unlimited |
| Lead Finder | — | 25 searches/mo | 200 searches/mo |
| Remove Waypost branding | — | ||
| Support | Community | Priority |
All plans include free hosting on a waypost.co.uk subdomain. Upgrade for your own domain.
Compare costs
Stop paying for 5 tools.
Pay for one.
On Fresha or Booksy too? Most beauty pros pay 20% commission on new-client bookings — that's £600/mo on £3,000 turnover. Switching to Waypost saves you that on top.
Frequently asked questions
No. You describe your business in plain English and Waypost builds everything for you. If you want to change something, just tell it what you want — like texting a designer.
A professional website, a CRM to track your leads and clients, online booking, invoices, automated follow-up emails, and an AI advisor — all connected and ready to use from day one.
Yes. You can connect any domain you already own, or use a free yourname.waypost.co.uk address to get started.
Yes. The free plan lets you build and publish a site with no credit card required. Pro and Business unlock more edits, automations, and features as you grow.
Absolutely. Just type what you want to change — “make the header blue”, “add a testimonials section” — and it happens in seconds.
Those are website builders. Waypost is a business-in-a-box: your site, CRM, bookings, invoices, and automations are all built together so they work as one system — no plugins or integrations needed.
You can export your site’s code anytime on Pro and above. No lock-in.
Your whole business.
One place. One login.
Website, clients, bookings, invoices, automations, and AI co-founder — all wired together from the first click. Free to start, built to grow with you.
Free forever · No credit card required · Export anytime · No lock-in