For Estate Agents
The website and CRM built for estate agents
Describe your agency in a sentence. Waypost builds your site, books valuations and viewings, and tracks every buyer and seller lead from first enquiry to completion.
Build your site freeEstate agents handle dozens of active leads at once — buyers at different stages of their search, vendors waiting for feedback after viewings, investors watching the market. The moment a buyer goes quiet after a viewing, or a vendor hasn't heard from you in a week, the relationship starts to erode. Most agents track this across their inbox, a shared spreadsheet, and a CRM that's six months behind. Waypost gives you a pipeline that reflects the reality of property transactions and makes sure every lead gets the follow-up it deserves.
What you get for estate agents
A property website that builds local credibility
A professional site with your listings, team, and local expertise — plus a clear route to booking a valuation or registering as a buyer. Edit it by typing what you want changed.
Valuation and viewing booking built in
Vendors book a market appraisal from your site. Buyers register their requirements and request viewings. Each booking captures property type, budget, area, and timeline automatically.
Separate buyer and seller pipelines
Buyers move from New Enquiry through Viewing Booked, Offer Made, Under Contract, to Completed. Sellers move from Valuation through to Sold. See exactly where everyone stands at any moment.
Follow-ups that keep every lead warm
When a buyer hasn't been in touch since a viewing, or a vendor is waiting for feedback, Waypost flags it. Your AI co-founder surfaces which relationships need attention before they go cold.
Questions estate agents ask
Can I manage both buyer and seller relationships in one place?
Yes. Buyers and vendors are separate contact types in your CRM with their own pipeline stages and form fields. You see both at a glance on your contacts dashboard.
How does the viewing booking work?
Buyers register their requirements and request viewings from your site. Each request lands in your CRM with property type, budget, preferred area, and move-in timeline.
Can I track offers and completions?
Yes. Each buyer record has a pipeline stage — Offer Made, Under Contract, Completed or Lost — plus a full activity log where you record every viewing, offer, and negotiation note.
Can I use my own domain?
Yes. Publish on a free waypost.co.uk subdomain to start, then connect your own domain on the Pro plan. Custom domain setup usually takes under 10 minutes.
Simple pricing
Simple pricing.
Everything in one place.
Your website, your clients, and your automations — no plugins, no patchwork tools.
Free
Free forever
No card required
- 2 AI site builds (lifetime)
- 15 AI edits (lifetime)
- 1 published site
- Up to 100 contacts
- Auto-reply to leads
- Basic CRM
- —Custom domain
- —Multi-step automations
- —Co-Founder
- —Lead Finder
Build your first site. See if Waypost fits.
Pro
- 3 AI site builds/month
- 150 AI edits/month
- Unlimited contacts
- Custom domain
- Lead Finder (25 searches/mo)
- Co-Founder (250/month)
- —Priority support
Everything a solo business owner needs, in one place.
Business
- 10 AI site builds/month
- 200 AI edits/month
- Up to 3 published sites
- Lead Finder (200 searches/mo)
- Co-Founder (unlimited)
- Priority support
For founders managing multiple offers or growing fast.
Compare plans
| Feature | Free | Pro | Business |
|---|---|---|---|
| AI site builds | 2 (lifetime) | 3/month | 10/month |
| AI edits | 15 (lifetime) | 150/month | 200/month |
| Published sites | 1 | 1 | 3 |
| Contacts | 100 | Unlimited | Unlimited |
| Custom domain | — | ||
| Automations | — | 3 active | Unlimited |
| Emails/month | — | 500 | 2,000 |
| Co-Founder | — | 250/month | Unlimited |
| Lead Finder | — | 25 searches/mo | 200 searches/mo |
| Remove Waypost branding | — | ||
| Support | Community | Priority |
All plans include free hosting on a waypost.co.uk subdomain. Upgrade for your own domain.
Compare costs
Stop paying for 5 tools.
Pay for one.
On Fresha or Booksy too? Most beauty pros pay 20% commission on new-client bookings — that's £600/mo on £3,000 turnover. Switching to Waypost saves you that on top.
Frequently asked questions
No. You describe your business in plain English and Waypost builds everything for you. If you want to change something, just tell it what you want — like texting a designer.
A professional website, a CRM to track your leads and clients, online booking, invoices, automated follow-up emails, and an AI advisor — all connected and ready to use from day one.
Yes. You can connect any domain you already own, or use a free yourname.waypost.co.uk address to get started.
Yes. The free plan lets you build and publish a site with no credit card required. Pro and Business unlock more edits, automations, and features as you grow.
Absolutely. Just type what you want to change — “make the header blue”, “add a testimonials section” — and it happens in seconds.
Those are website builders. Waypost is a business-in-a-box: your site, CRM, bookings, invoices, and automations are all built together so they work as one system — no plugins or integrations needed.
You can export your site’s code anytime on Pro and above. No lock-in.
Your whole business.
One place. One login.
Website, clients, bookings, invoices, automations, and AI co-founder — all wired together from the first click. Free to start, built to grow with you.
Free forever · No credit card required · Export anytime · No lock-in