For Estate Agents
The website and CRM built for estate agents
Describe your agency in a sentence. Waypost builds your site, books valuations and viewings, and tracks every buyer and seller lead from first enquiry to completion.
Build your site freeEstate agents handle dozens of active leads at once — buyers at different stages of their search, vendors waiting for feedback after viewings, investors watching the market. The moment a buyer goes quiet after a viewing, or a vendor hasn't heard from you in a week, the relationship starts to erode. Most agents track this across their inbox, a shared spreadsheet, and a CRM that's six months behind. Waypost gives you a pipeline that reflects the reality of property transactions and makes sure every lead gets the follow-up it deserves.
What you get for estate agents
A property website that builds local credibility
A professional site with your listings, team, and local expertise — plus a clear route to booking a valuation or registering as a buyer. Edit it by typing what you want changed.
Valuation and viewing booking built in
Vendors book a market appraisal from your site. Buyers register their requirements and request viewings. Each booking captures property type, budget, area, and timeline automatically.
Separate buyer and seller pipelines
Buyers move from New Enquiry through Viewing Booked, Offer Made, Under Contract, to Completed. Sellers move from Valuation through to Sold. See exactly where everyone stands at any moment.
Follow-ups that keep every lead warm
When a buyer hasn't been in touch since a viewing, or a vendor is waiting for feedback, Waypost flags it. Your AI co-founder surfaces which relationships need attention before they go cold.
Questions estate agents ask
Can I manage both buyer and seller relationships in one place?
Yes. Buyers and vendors are separate contact types in your CRM with their own pipeline stages and form fields. You see both at a glance on your contacts dashboard.
How does the viewing booking work?
Buyers register their requirements and request viewings from your site. Each request lands in your CRM with property type, budget, preferred area, and move-in timeline.
Can I track offers and completions?
Yes. Each buyer record has a pipeline stage — Offer Made, Under Contract, Completed or Lost — plus a full activity log where you record every viewing, offer, and negotiation note.
Can I use my own domain?
Yes. Publish on a free waypost.co.uk subdomain to start, then connect your own domain on the Pro plan. Custom domain setup usually takes under 10 minutes.
Simple pricing
Simple pricing.
Everything in one place.
Your website, your clients, and your automations — no plugins, no patchwork tools.
Free
Free forever
No card required
- 2 AI site builds (lifetime)
- 15 AI edits (lifetime)
- 1 published site
- Up to 100 contacts
- Auto-reply to leads
- Basic CRM
- —Custom domain
- —Multi-step automations
- —Co-Founder
- —Lead Finder
- —0% platform fee (Free pays 2% on payments taken)
Build your first site. See if Waypost fits.
Pro
- 3 AI site builds/month
- 60 AI edits/month
- Unlimited contacts
- Custom domain
- Lead Finder (25 searches/mo)
- Co-Founder (250 messages/month)
- 0% platform fee on payments you take
- —Priority support
Everything a solo business owner needs, in one place.
Business
- 10 AI site builds/month
- 150 AI edits/month
- Up to 5 sites
- Lead Finder (200 searches/mo)
- Co-Founder (unlimited)
- Priority support
- 0% platform fee on payments you take
For founders managing multiple offers or growing fast.
| Feature | Free | Pro | Business |
|---|---|---|---|
| AI site builds | 2 (lifetime) | 3/month | 10/month |
| AI edits | 15 (lifetime) | 60/month | 150/month |
| Projects | 1 | 1 | 5 |
| Contacts | 100 | Unlimited | Unlimited |
| Custom domain | — | ||
| Automations | 1 active | 3 active | Unlimited |
| Emails/month | 50 | 500 | 2,000 |
| Co-Founder | — | 250 messages/month | Unlimited |
| Lead Finder | — | 25 searches/mo | 200 searches/mo |
| Remove Waypost branding | — | ||
| Support | Priority |
All plans include free hosting on a waypost.co.uk subdomain. Upgrade for your own domain.
Illustrative monthly costs
Compare a sample toolkit.
These are sample costs, not current provider prices or guaranteed savings. Compare your own bills, plan limits and required features before switching. Payment processing fees are separate.
Commission depends on eligible bookings. At a hypothetical 20% rate, if new-client bookings account for 25% of £3,000 monthly revenue, the commission would be £150. This is an arithmetic example, not any provider's quoted terms.
Frequently asked questions
No. You describe your business in plain English and Waypost builds everything for you. If you want to change something, just tell it what you want — like texting a designer.
Free includes a website and basic CRM. Pro and Business add Co-Founder chat and higher allowances. Booking and other business tools depend on your business setup. Review your services, prices and hours before taking bookings, and connect a payment account if you want to collect online.
Pro and Business let you connect a domain you own. Every plan can use a free yourname.waypost.co.uk address to get started.
Yes. The free plan lets you build and publish a site with no credit card required. Pro and Business unlock more edits, automations, and features as you grow.
Yes. Use the site editor to change text, images and styling, or describe an AI edit within your plan allowance. Check the saved draft and publish when you want those changes to appear on your live site.
Your site, contacts and enabled business tools share one workspace. You still need to review the generated details and configure the services you use, including connecting a payment account for online collection.
Your contacts export to CSV on every plan, including Free, and a domain you’ve connected stays yours — point it elsewhere whenever you like. Cancel any time from billing settings.
Your whole business.
One place. One login.
Built to run your business while you focus on the craft. Free to start, no card needed.
Free forever · No credit card required · Cancel anytime