Waypost vs Squarespace
Squarespace is a polished website builder. Waypost builds the website and the business system behind it — bookings, clients, and automations included.
Squarespace is one of the best-known website builders, and it makes genuinely good-looking sites. But a website is only part of running a service business. If you also need to take bookings, keep track of clients, and follow up with leads, Squarespace expects you to add — and pay for — separate tools. Waypost includes all of it in one connected product.
| Feature | Waypost | Squarespace |
|---|---|---|
| Website builder | Yes — generated from one prompt | Yes — template plus drag-and-drop editor |
| How you make changes | Describe the change in plain English | Manual drag-and-drop editing |
| Client CRM | Built in | Not included |
| Online booking | Built in | Squarespace Scheduling — separate paid add-on (formerly Acuity) |
| Automated follow-ups | Built in | Needs the email-marketing add-on or a third-party tool |
| AI co-founder / insights | Built in | Not available |
| Starting price | Free, then £29/month (Pro) | Paid plans only; booking and email cost extra |
| Best for | Service businesses that need a site and a system | Content-led sites, blogs, and online stores |
When Squarespace is the better choice
Squarespace is the better choice if your priority is a content-heavy website — a blog, an editorial portfolio, or a large online store — and you do not need an integrated client CRM or booking system. Squarespace also has a longer track record and a larger template library. If you mainly need a beautiful brochure site and you already have separate tools for bookings and clients, Squarespace does that job well.
Waypost vs Squarespace — common questions
Can Waypost do everything Squarespace does?
For a service business, yes — and more. Waypost builds your site and includes booking, a client CRM, and automations. Squarespace focuses on the website and sells the rest separately.
Is Waypost cheaper than Squarespace?
Waypost's all-in-one Pro plan at £29/month is typically cheaper once you add a booking tool and an email-marketing tool to a Squarespace plan. Check current Squarespace pricing for an exact comparison.
Can I move from Squarespace to Waypost?
Yes. Describe your business to Waypost and it builds a fresh site in minutes. You can keep your domain and point it at your new Waypost site.
Simple pricing
Simple pricing.
Everything in one place.
Your website, your clients, and your automations — no plugins, no patchwork tools.
Free
Free forever
No card required
- 2 AI site builds (lifetime)
- 15 AI edits (lifetime)
- 1 published site
- Up to 100 contacts
- Auto-reply to leads
- Basic CRM
- —Custom domain
- —Multi-step automations
- —Co-Founder
- —Lead Finder
- —0% platform fee (Free pays 2% on payments taken)
Build your first site. See if Waypost fits.
Pro
- 3 AI site builds/month
- 60 AI edits/month
- Unlimited contacts
- Custom domain
- Lead Finder (25 searches/mo)
- Co-Founder (250 messages/month)
- 0% platform fee on payments you take
- —Priority support
Everything a solo business owner needs, in one place.
Business
- 10 AI site builds/month
- 150 AI edits/month
- Up to 5 sites
- Lead Finder (200 searches/mo)
- Co-Founder (unlimited)
- Priority support
- 0% platform fee on payments you take
For founders managing multiple offers or growing fast.
| Feature | Free | Pro | Business |
|---|---|---|---|
| AI site builds | 2 (lifetime) | 3/month | 10/month |
| AI edits | 15 (lifetime) | 60/month | 150/month |
| Projects | 1 | 1 | 5 |
| Contacts | 100 | Unlimited | Unlimited |
| Custom domain | — | ||
| Automations | 1 active | 3 active | Unlimited |
| Emails/month | 50 | 500 | 2,000 |
| Co-Founder | — | 250 messages/month | Unlimited |
| Lead Finder | — | 25 searches/mo | 200 searches/mo |
| Remove Waypost branding | — | ||
| Support | Priority |
All plans include free hosting on a waypost.co.uk subdomain. Upgrade for your own domain.
Illustrative monthly costs
Compare a sample toolkit.
These are sample costs, not current provider prices or guaranteed savings. Compare your own bills, plan limits and required features before switching. Payment processing fees are separate.
Commission depends on eligible bookings. At a hypothetical 20% rate, if new-client bookings account for 25% of £3,000 monthly revenue, the commission would be £150. This is an arithmetic example, not any provider's quoted terms.
Frequently asked questions
No. You describe your business in plain English and Waypost builds everything for you. If you want to change something, just tell it what you want — like texting a designer.
Free includes a website and basic CRM. Pro and Business add Co-Founder chat and higher allowances. Booking and other business tools depend on your business setup. Review your services, prices and hours before taking bookings, and connect a payment account if you want to collect online.
Pro and Business let you connect a domain you own. Every plan can use a free yourname.waypost.co.uk address to get started.
Yes. The free plan lets you build and publish a site with no credit card required. Pro and Business unlock more edits, automations, and features as you grow.
Yes. Use the site editor to change text, images and styling, or describe an AI edit within your plan allowance. Check the saved draft and publish when you want those changes to appear on your live site.
Your site, contacts and enabled business tools share one workspace. You still need to review the generated details and configure the services you use, including connecting a payment account for online collection.
Your contacts export to CSV on every plan, including Free, and a domain you’ve connected stays yours — point it elsewhere whenever you like. Cancel any time from billing settings.
Your whole business.
One place. One login.
Built to run your business while you focus on the craft. Free to start, no card needed.
Free forever · No credit card required · Cancel anytime