Waypost vs Squarespace
Squarespace is a polished website builder. Waypost builds the website and the business system behind it — bookings, clients, and automations included.
Squarespace is one of the best-known website builders, and it makes genuinely good-looking sites. But a website is only part of running a service business. If you also need to take bookings, keep track of clients, and follow up with leads, Squarespace expects you to add — and pay for — separate tools. Waypost includes all of it in one connected product.
| Feature | Waypost | Squarespace |
|---|---|---|
| Website builder | Yes — generated from one prompt | Yes — template plus drag-and-drop editor |
| How you make changes | Describe the change in plain English | Manual drag-and-drop editing |
| Client CRM | Built in | Not included |
| Online booking | Built in | Squarespace Scheduling — separate paid add-on (formerly Acuity) |
| Automated follow-ups | Built in | Needs the email-marketing add-on or a third-party tool |
| AI co-founder / insights | Built in | Not available |
| Code export | Yes, on Pro and above | No |
| Starting price | Free, then £29/month (Pro) | Paid plans only; booking and email cost extra |
| Best for | Service businesses that need a site and a system | Content-led sites, blogs, and online stores |
When Squarespace is the better choice
Squarespace is the better choice if your priority is a content-heavy website — a blog, an editorial portfolio, or a large online store — and you do not need an integrated client CRM or booking system. Squarespace also has a longer track record and a larger template library. If you mainly need a beautiful brochure site and you already have separate tools for bookings and clients, Squarespace does that job well.
Waypost vs Squarespace — common questions
Can Waypost do everything Squarespace does?
For a service business, yes — and more. Waypost builds your site and includes booking, a client CRM, and automations. Squarespace focuses on the website and sells the rest separately.
Is Waypost cheaper than Squarespace?
Waypost's all-in-one Pro plan at £29/month is typically cheaper once you add a booking tool and an email-marketing tool to a Squarespace plan. Check current Squarespace pricing for an exact comparison.
Can I move from Squarespace to Waypost?
Yes. Describe your business to Waypost and it builds a fresh site in minutes. You can keep your domain and point it at your new Waypost site.
Simple pricing
Simple pricing.
Everything in one place.
Your website, your clients, and your automations — no plugins, no patchwork tools.
Free
Free forever
No card required
- 2 AI site builds (lifetime)
- 15 AI edits (lifetime)
- 1 published site
- Up to 100 contacts
- Auto-reply to leads
- Basic CRM
- —Custom domain
- —Multi-step automations
- —Co-Founder
- —Lead Finder
Build your first site. See if Waypost fits.
Pro
- 3 AI site builds/month
- 150 AI edits/month
- Unlimited contacts
- Custom domain
- Lead Finder (25 searches/mo)
- Co-Founder (250/month)
- —Priority support
Everything a solo business owner needs, in one place.
Business
- 10 AI site builds/month
- 200 AI edits/month
- Up to 3 published sites
- Lead Finder (200 searches/mo)
- Co-Founder (unlimited)
- Priority support
For founders managing multiple offers or growing fast.
Compare plans
| Feature | Free | Pro | Business |
|---|---|---|---|
| AI site builds | 2 (lifetime) | 3/month | 10/month |
| AI edits | 15 (lifetime) | 150/month | 200/month |
| Published sites | 1 | 1 | 3 |
| Contacts | 100 | Unlimited | Unlimited |
| Custom domain | — | ||
| Automations | — | 3 active | Unlimited |
| Emails/month | — | 500 | 2,000 |
| Co-Founder | — | 250/month | Unlimited |
| Lead Finder | — | 25 searches/mo | 200 searches/mo |
| Remove Waypost branding | — | ||
| Support | Community | Priority |
All plans include free hosting on a waypost.co.uk subdomain. Upgrade for your own domain.
Compare costs
Stop paying for 5 tools.
Pay for one.
On Fresha or Booksy too? Most beauty pros pay 20% commission on new-client bookings — that's £600/mo on £3,000 turnover. Switching to Waypost saves you that on top.
Frequently asked questions
No. You describe your business in plain English and Waypost builds everything for you. If you want to change something, just tell it what you want — like texting a designer.
A professional website, a CRM to track your leads and clients, online booking, invoices, automated follow-up emails, and an AI advisor — all connected and ready to use from day one.
Yes. You can connect any domain you already own, or use a free yourname.waypost.co.uk address to get started.
Yes. The free plan lets you build and publish a site with no credit card required. Pro and Business unlock more edits, automations, and features as you grow.
Absolutely. Just type what you want to change — “make the header blue”, “add a testimonials section” — and it happens in seconds.
Those are website builders. Waypost is a business-in-a-box: your site, CRM, bookings, invoices, and automations are all built together so they work as one system — no plugins or integrations needed.
You can export your site’s code anytime on Pro and above. No lock-in.
Your whole business.
One place. One login.
Website, clients, bookings, invoices, automations, and AI co-founder — all wired together from the first click. Free to start, built to grow with you.
Free forever · No credit card required · Export anytime · No lock-in