Waypost vs Mailchimp
Mailchimp is a mature email marketing platform. Waypost includes follow-ups built into a connected product — the contact who fills out a form on your site is already in the CRM that sends the email.
Mailchimp is one of the longest-running email tools, and at scale (large lists, sophisticated campaigns) it is hard to beat. For a small service business starting out, though, Mailchimp solves only one slice — the email — and leaves the website, the booking, and the contact records for you to assemble. Waypost includes the email follow-ups as part of the same product as your site and your CRM, so a contact who fills out a form becomes a record that the right automated message goes out to, with no integration to wire.
| Feature | Waypost | Mailchimp |
|---|---|---|
| Website builder | Yes — generated from one prompt | Yes — basic, separate from email |
| Email marketing / broadcasts | Templates and sends, included | Yes — the core feature |
| Client CRM | Built in | Audience lists; segmentation, not a full CRM |
| Online booking | Built in | Appointment booking add-on, not part of email |
| Automated follow-ups based on activity | Built in (form submit, booking, no-show, etc.) | Customer journeys on paid plans |
| AI co-founder / insights | Built in | AI content suggestions; no co-founder |
| Starting price | Free, then £29/month (Pro) | Free tier with contact and send limits; paid plans scale by contacts |
| Best for | Service businesses needing the connected stack | Established businesses with large lists and dedicated email programs |
When Mailchimp is the better choice
Mailchimp is the better choice if you already have a website and a CRM you are committed to, and your priority is a mature email-marketing platform — large list management, advanced templates, deliverability tooling, and reporting that has been refined for years. If email is the core of your business and the rest of your stack is sorted, Mailchimp's depth in that one area is hard to match.
Waypost vs Mailchimp — common questions
Does Waypost replace Mailchimp?
For the follow-up and lifecycle emails a small service business needs, yes. Waypost sends booking confirmations, follow-ups, rebooking reminders, and the kind of automated emails most small businesses use Mailchimp for — with the recipient already in your Waypost CRM.
Can I send a newsletter from Waypost?
Yes — Waypost can send broadcasts to your contacts. It is not as feature-deep as Mailchimp on template design or advanced list management, but it covers the regular newsletters most service businesses send.
Is Waypost cheaper than Mailchimp?
For small lists, both have free tiers. For typical small-business volumes, Waypost's Pro at £29/month bundles a site, booking, and CRM with the email — usually cheaper than Mailchimp paid plus a separate website and booking tool.
Simple pricing
Simple pricing.
Everything in one place.
Your website, your clients, and your automations — no plugins, no patchwork tools.
Free
Free forever
No card required
- 2 AI site builds (lifetime)
- 15 AI edits (lifetime)
- 1 published site
- Up to 100 contacts
- Auto-reply to leads
- Basic CRM
- —Custom domain
- —Multi-step automations
- —Co-Founder
- —Lead Finder
- —0% platform fee (Free pays 2% on payments taken)
Build your first site. See if Waypost fits.
Pro
- 3 AI site builds/month
- 60 AI edits/month
- Unlimited contacts
- Custom domain
- Lead Finder (25 searches/mo)
- Co-Founder (250 messages/month)
- 0% platform fee on payments you take
- —Priority support
Everything a solo business owner needs, in one place.
Business
- 10 AI site builds/month
- 150 AI edits/month
- Up to 5 sites
- Lead Finder (200 searches/mo)
- Co-Founder (unlimited)
- Priority support
- 0% platform fee on payments you take
For founders managing multiple offers or growing fast.
| Feature | Free | Pro | Business |
|---|---|---|---|
| AI site builds | 2 (lifetime) | 3/month | 10/month |
| AI edits | 15 (lifetime) | 60/month | 150/month |
| Projects | 1 | 1 | 5 |
| Contacts | 100 | Unlimited | Unlimited |
| Custom domain | — | ||
| Automations | 1 active | 3 active | Unlimited |
| Emails/month | 50 | 500 | 2,000 |
| Co-Founder | — | 250 messages/month | Unlimited |
| Lead Finder | — | 25 searches/mo | 200 searches/mo |
| Remove Waypost branding | — | ||
| Support | Priority |
All plans include free hosting on a waypost.co.uk subdomain. Upgrade for your own domain.
Illustrative monthly costs
Compare a sample toolkit.
These are sample costs, not current provider prices or guaranteed savings. Compare your own bills, plan limits and required features before switching. Payment processing fees are separate.
Commission depends on eligible bookings. At a hypothetical 20% rate, if new-client bookings account for 25% of £3,000 monthly revenue, the commission would be £150. This is an arithmetic example, not any provider's quoted terms.
Frequently asked questions
No. You describe your business in plain English and Waypost builds everything for you. If you want to change something, just tell it what you want — like texting a designer.
Free includes a website and basic CRM. Pro and Business add Co-Founder chat and higher allowances. Booking and other business tools depend on your business setup. Review your services, prices and hours before taking bookings, and connect a payment account if you want to collect online.
Pro and Business let you connect a domain you own. Every plan can use a free yourname.waypost.co.uk address to get started.
Yes. The free plan lets you build and publish a site with no credit card required. Pro and Business unlock more edits, automations, and features as you grow.
Yes. Use the site editor to change text, images and styling, or describe an AI edit within your plan allowance. Check the saved draft and publish when you want those changes to appear on your live site.
Your site, contacts and enabled business tools share one workspace. You still need to review the generated details and configure the services you use, including connecting a payment account for online collection.
Your contacts export to CSV on every plan, including Free, and a domain you’ve connected stays yours — point it elsewhere whenever you like. Cancel any time from billing settings.
Your whole business.
One place. One login.
Built to run your business while you focus on the craft. Free to start, no card needed.
Free forever · No credit card required · Cancel anytime