Waypost vs Mailchimp
Mailchimp is a mature email marketing platform. Waypost includes follow-ups built into a connected product — the contact who fills out a form on your site is already in the CRM that sends the email.
Mailchimp is one of the longest-running email tools, and at scale (large lists, sophisticated campaigns) it is hard to beat. For a small service business starting out, though, Mailchimp solves only one slice — the email — and leaves the website, the booking, and the contact records for you to assemble. Waypost includes the email follow-ups as part of the same product as your site and your CRM, so a contact who fills out a form becomes a record that the right automated message goes out to, with no integration to wire.
| Feature | Waypost | Mailchimp |
|---|---|---|
| Website builder | Yes — generated from one prompt | Yes — basic, separate from email |
| Email marketing / broadcasts | Templates and sends, included | Yes — the core feature |
| Client CRM | Built in | Audience lists; segmentation, not a full CRM |
| Online booking | Built in | Appointment booking add-on, not part of email |
| Automated follow-ups based on activity | Built in (form submit, booking, no-show, etc.) | Customer journeys on paid plans |
| AI co-founder / insights | Built in | AI content suggestions; no co-founder |
| Starting price | Free, then £29/month (Pro) | Free tier with contact and send limits; paid plans scale by contacts |
| Best for | Service businesses needing the connected stack | Established businesses with large lists and dedicated email programs |
When Mailchimp is the better choice
Mailchimp is the better choice if you already have a website and a CRM you are committed to, and your priority is a mature email-marketing platform — large list management, advanced templates, deliverability tooling, and reporting that has been refined for years. If email is the core of your business and the rest of your stack is sorted, Mailchimp's depth in that one area is hard to match.
Waypost vs Mailchimp — common questions
Does Waypost replace Mailchimp?
For the follow-up and lifecycle emails a small service business needs, yes. Waypost sends booking confirmations, follow-ups, rebooking reminders, and the kind of automated emails most small businesses use Mailchimp for — with the recipient already in your Waypost CRM.
Can I send a newsletter from Waypost?
Yes — Waypost can send broadcasts to your contacts. It is not as feature-deep as Mailchimp on template design or advanced list management, but it covers the regular newsletters most service businesses send.
Is Waypost cheaper than Mailchimp?
For small lists, both have free tiers. For typical small-business volumes, Waypost's Pro at £29/month bundles a site, booking, and CRM with the email — usually cheaper than Mailchimp paid plus a separate website and booking tool.
Simple pricing
Simple pricing.
Everything in one place.
Your website, your clients, and your automations — no plugins, no patchwork tools.
Free
Free forever
No card required
- 2 AI site builds (lifetime)
- 15 AI edits (lifetime)
- 1 published site
- Up to 100 contacts
- Auto-reply to leads
- Basic CRM
- —Custom domain
- —Multi-step automations
- —Co-Founder
- —Lead Finder
Build your first site. See if Waypost fits.
Pro
- 3 AI site builds/month
- 150 AI edits/month
- Unlimited contacts
- Custom domain
- Lead Finder (25 searches/mo)
- Co-Founder (250/month)
- —Priority support
Everything a solo business owner needs, in one place.
Business
- 10 AI site builds/month
- 200 AI edits/month
- Up to 3 published sites
- Lead Finder (200 searches/mo)
- Co-Founder (unlimited)
- Priority support
For founders managing multiple offers or growing fast.
Compare plans
| Feature | Free | Pro | Business |
|---|---|---|---|
| AI site builds | 2 (lifetime) | 3/month | 10/month |
| AI edits | 15 (lifetime) | 150/month | 200/month |
| Published sites | 1 | 1 | 3 |
| Contacts | 100 | Unlimited | Unlimited |
| Custom domain | — | ||
| Automations | — | 3 active | Unlimited |
| Emails/month | — | 500 | 2,000 |
| Co-Founder | — | 250/month | Unlimited |
| Lead Finder | — | 25 searches/mo | 200 searches/mo |
| Remove Waypost branding | — | ||
| Support | Community | Priority |
All plans include free hosting on a waypost.co.uk subdomain. Upgrade for your own domain.
Compare costs
Stop paying for 5 tools.
Pay for one.
On Fresha or Booksy too? Most beauty pros pay 20% commission on new-client bookings — that's £600/mo on £3,000 turnover. Switching to Waypost saves you that on top.
Frequently asked questions
No. You describe your business in plain English and Waypost builds everything for you. If you want to change something, just tell it what you want — like texting a designer.
A professional website, a CRM to track your leads and clients, online booking, invoices, automated follow-up emails, and an AI advisor — all connected and ready to use from day one.
Yes. You can connect any domain you already own, or use a free yourname.waypost.co.uk address to get started.
Yes. The free plan lets you build and publish a site with no credit card required. Pro and Business unlock more edits, automations, and features as you grow.
Absolutely. Just type what you want to change — “make the header blue”, “add a testimonials section” — and it happens in seconds.
Those are website builders. Waypost is a business-in-a-box: your site, CRM, bookings, invoices, and automations are all built together so they work as one system — no plugins or integrations needed.
You can export your site’s code anytime on Pro and above. No lock-in.
Your whole business.
One place. One login.
Website, clients, bookings, invoices, automations, and AI co-founder — all wired together from the first click. Free to start, built to grow with you.
Free forever · No credit card required · Export anytime · No lock-in