Honest comparison
Durable builds the site.
Waypost runs the business.
Durable is a great way to get a quick site online — it's fast, it's huge, and it does the job. But if you're a service business that lives or dies on repeat clients, a site is only the start. Here's the honest difference.
If all you need is a brochure site, Durable's a fine choice.
Durable has built over 10 million sites and can get you online in about 30 seconds. If you want a simple presence and nothing more, you'll be happy there. Be straight with yourself about what you need next, though — because that's where the two part ways.
Live site from one prompt
Durable
Yes — about 30 seconds
Waypost
Yes — around a 2-minute build
CRM for leads & clients
Durable
Yes, though reviewers call it basic
Waypost
Built around service-business relationships
Online booking with deposits
Durable
Yes
Waypost
Auto-confirmed by email + SMS, deposit captured
Invoicing & payments
Durable
Yes
Waypost
Stripe Connect — money lands in your account
The AI assistant
Durable
“AI Business Partner” — writes marketing content, runs agents on autopilot
Waypost
“Co-Founder” — knows your clients, tells you who to chase and drafts it
Proactive retention (flags clients going cold)
Durable
Not really
Waypost
Stale-client flagging + drafted follow-ups
Design variety
Durable
Common complaint: sites look the same
Waypost
Anti-sameness engine — no two sites alike
Own & export your site
Durable
No — you can’t export your code
Waypost
Export anytime, no lock-in
Get found in Google & ChatGPT (GEO)
Durable
Yes — a genuine strength
Waypost
Not yet — on the roadmap
Built for
Durable
US small businesses, broad
Waypost
UK service businesses where you deliver the work
Entry price
Durable
$25/mo (Launch)
Waypost
£29/mo (Pro)
Scale & track record
Durable
3M+ businesses — proven
Waypost
Early access — newer and smaller
Where Durable's genuinely ahead
We're not going to pretend otherwise. Durable has the numbers — millions of businesses and years of polish. And their bet on GEO — getting you cited inside ChatGPT and Google's AI answers — is smart and ahead of us; it's on our roadmap, not in the product yet. If those are your deciding factors, Durable's the safer pick today.
Where Waypost wins
It doesn’t stop at the website.
Durable’s AI writes you marketing copy. Waypost’s co-founder knows your client list — it tells you the regular you haven’t seen in two months and drafts the message to bring them back.
Your site won’t look like everyone else’s.
The most common complaint about AI builders is that every site looks the same. We built an engine specifically to stop that — a different layout, palette and structure every time.
You own it.
Leave whenever you want and take your site’s code with you. No lock-in.
It speaks your language.
Priced in pounds, built for UK trades and service businesses, with a co-founder that talks like a person, not a sales rep.
Try the one that runs the business,
not just builds the site.
Free to start · No credit card required · Export anytime