Waypost vs Durable
Durable and Waypost both use AI to generate a website in seconds. The difference is what comes next — Waypost is built around running the whole service business, not just the site.
Durable is one of the fastest ways to get an AI-generated website live, and it has genuine strengths: clean output, quick publishing, and an add-on invoicing tool. If you are a freelancer or sole trader who mainly needs a credible web presence, Durable delivers that with minimal friction. Waypost is closest in concept but different in scope — it generates the website too, but the core product is the business system underneath: bookings, a full client CRM, automated follow-ups, and an AI co-founder that surfaces insights about your business. The website is the front door; Waypost is the whole building.
| Feature | Waypost | Durable |
|---|---|---|
| AI website generation | Yes — from a single prompt | Yes — fast AI-generated site from a prompt |
| Editing method | Plain-English chat with the AI | AI-assisted edits plus manual section editor |
| Client CRM | Built in — contacts, tasks, history, segments | Basic contact capture; limited CRM depth |
| Online booking | Built in | Not included as a core feature |
| Automated follow-ups | Built in | Not available |
| Invoicing | Built in via CRM | Add-on invoicing tool available |
| AI co-founder / insights | Built in — tracks your business health, flags opportunities | Not available |
| Code export | Yes, on Pro and above | No |
| Starting price | Free, then £29/month (Pro) | Free tier available; check current pricing for paid plans |
| Best for | Service businesses that want a site and a full operations layer | Freelancers and small businesses that want an AI site fast with minimal setup |
When Durable is the better choice
Durable is the better option if you want the fastest possible path to a live website and your operational needs are minimal — you handle bookings by phone, manage clients in a spreadsheet, and mainly need a credible web presence to point people to. Durable keeps things simple by design, which is genuinely valuable if a lean brochure site is all you need right now.
Waypost vs Durable — common questions
If both use AI to build sites, what is actually different?
The website generation is similar in principle, but Waypost's AI also generates a client CRM profile, booking system, and automation rules specific to your business type. Durable focuses on the website; Waypost treats the website as one component of a connected business system.
Can I try Waypost if I already have a Durable site?
Yes. Waypost has a free plan with no card required. You can generate a new site and explore the booking and CRM tools before committing to anything.
Does Waypost take longer to set up than Durable?
Generating the site takes a similar amount of time — seconds to a couple of minutes. Waypost then prompts you to set up your booking types and CRM profile, which adds a few minutes but means you are ready to take real enquiries straight away, not just display a site.
Does Durable offer an AI co-founder feature?
Not currently. Waypost's AI co-founder reviews your contacts, bookings, and site activity to surface practical suggestions — things like which clients are overdue for outreach, or when your enquiry rate drops. It is one of Waypost's core differentiators.
Simple pricing
Simple pricing.
Everything in one place.
Your website, your clients, and your automations — no plugins, no patchwork tools.
Free
Free forever
No card required
- 2 AI site builds (lifetime)
- 15 AI edits (lifetime)
- 1 published site
- Up to 100 contacts
- Auto-reply to leads
- Basic CRM
- —Custom domain
- —Multi-step automations
- —Co-Founder
- —Lead Finder
Build your first site. See if Waypost fits.
Pro
- 3 AI site builds/month
- 150 AI edits/month
- Unlimited contacts
- Custom domain
- Lead Finder (25 searches/mo)
- Co-Founder (250/month)
- —Priority support
Everything a solo business owner needs, in one place.
Business
- 10 AI site builds/month
- 200 AI edits/month
- Up to 3 published sites
- Lead Finder (200 searches/mo)
- Co-Founder (unlimited)
- Priority support
For founders managing multiple offers or growing fast.
Compare plans
| Feature | Free | Pro | Business |
|---|---|---|---|
| AI site builds | 2 (lifetime) | 3/month | 10/month |
| AI edits | 15 (lifetime) | 150/month | 200/month |
| Published sites | 1 | 1 | 3 |
| Contacts | 100 | Unlimited | Unlimited |
| Custom domain | — | ||
| Automations | — | 3 active | Unlimited |
| Emails/month | — | 500 | 2,000 |
| Co-Founder | — | 250/month | Unlimited |
| Lead Finder | — | 25 searches/mo | 200 searches/mo |
| Remove Waypost branding | — | ||
| Support | Community | Priority |
All plans include free hosting on a waypost.co.uk subdomain. Upgrade for your own domain.
Compare costs
Stop paying for 5 tools.
Pay for one.
On Fresha or Booksy too? Most beauty pros pay 20% commission on new-client bookings — that's £600/mo on £3,000 turnover. Switching to Waypost saves you that on top.
Frequently asked questions
No. You describe your business in plain English and Waypost builds everything for you. If you want to change something, just tell it what you want — like texting a designer.
A professional website, a CRM to track your leads and clients, online booking, invoices, automated follow-up emails, and an AI advisor — all connected and ready to use from day one.
Yes. You can connect any domain you already own, or use a free yourname.waypost.co.uk address to get started.
Yes. The free plan lets you build and publish a site with no credit card required. Pro and Business unlock more edits, automations, and features as you grow.
Absolutely. Just type what you want to change — “make the header blue”, “add a testimonials section” — and it happens in seconds.
Those are website builders. Waypost is a business-in-a-box: your site, CRM, bookings, invoices, and automations are all built together so they work as one system — no plugins or integrations needed.
You can export your site’s code anytime on Pro and above. No lock-in.
Your whole business.
One place. One login.
Website, clients, bookings, invoices, automations, and AI co-founder — all wired together from the first click. Free to start, built to grow with you.
Free forever · No credit card required · Export anytime · No lock-in