Waypost vs Fresha
Fresha is a powerful booking platform with a marketplace. Waypost gives you your own branded website, your own booking system, and your own client relationships — without marketplace commission.
Fresha has become a popular choice for salons and beauty businesses, and for good reason: it handles appointment scheduling well and its marketplace connects you with new clients searching for local services. But Fresha is fundamentally a booking platform, not a website builder — your public presence lives on Fresha's marketplace pages, not a site you own. If you want a branded website, a client CRM you fully control, and automated marketing that belongs to your business rather than a platform, Waypost is built for that.
| Feature | Waypost | Fresha |
|---|---|---|
| Your own website | Yes — branded, on your own domain | No — client-facing presence is a Fresha marketplace profile |
| Online booking | Built in, on your own site | Yes — strong booking system, hosted on Fresha |
| Marketplace listing | Not a marketplace — you own your traffic | Yes — exposure to Fresha's discovery platform |
| Commission on new clients | None | Commission applies on new client bookings via marketplace |
| Client CRM | Built in — contacts, history, tasks, follow-ups | Client profiles within Fresha; limited export options |
| Automated follow-ups | Built in | Basic automated messages within Fresha |
| AI co-founder / insights | Built in | Not available |
| Starting price | Free, then £29/month (Pro) | Free to use; commission fees apply on certain new-client bookings |
| Best for | Salons and service businesses that want to own their brand | Salons wanting marketplace discovery and a ready-made booking flow |
When Fresha is the better choice
Fresha is the stronger choice if marketplace discovery is your top priority — particularly if you are a newer business that has not yet built a client base and wants exposure to people searching for local beauty and wellness services. Fresha's booking flow is well-optimised for the salon and spa sector, and if you do not need a standalone website, it reduces the overhead of running a separate platform.
Waypost vs Fresha — common questions
Can I use Waypost for salon bookings specifically?
Yes. Waypost generates a website tailored to your salon, with an integrated booking system for appointments, automated reminders, and a client CRM to track preferences and booking history.
Does Waypost charge commission on bookings?
No. Waypost charges a flat monthly subscription. There is no commission on bookings or new client acquisitions — every booking goes directly to your business.
What if I want marketplace exposure and my own website?
You can run both. Use Waypost for your own branded website and client management, and maintain a Fresha profile for marketplace discovery. Many salons use a booking platform for new-client acquisition while keeping their direct clients on a system they own.
Can I bring my Fresha client list into Waypost?
Yes. You can export your client list from Fresha and import it into Waypost's CRM so your contact history and upcoming bookings can be managed from your own system.
Simple pricing
Simple pricing.
Everything in one place.
Your website, your clients, and your automations — no plugins, no patchwork tools.
Free
Free forever
No card required
- 2 AI site builds (lifetime)
- 15 AI edits (lifetime)
- 1 published site
- Up to 100 contacts
- Auto-reply to leads
- Basic CRM
- —Custom domain
- —Multi-step automations
- —Co-Founder
- —Lead Finder
Build your first site. See if Waypost fits.
Pro
- 3 AI site builds/month
- 150 AI edits/month
- Unlimited contacts
- Custom domain
- Lead Finder (25 searches/mo)
- Co-Founder (250/month)
- —Priority support
Everything a solo business owner needs, in one place.
Business
- 10 AI site builds/month
- 200 AI edits/month
- Up to 3 published sites
- Lead Finder (200 searches/mo)
- Co-Founder (unlimited)
- Priority support
For founders managing multiple offers or growing fast.
Compare plans
| Feature | Free | Pro | Business |
|---|---|---|---|
| AI site builds | 2 (lifetime) | 3/month | 10/month |
| AI edits | 15 (lifetime) | 150/month | 200/month |
| Published sites | 1 | 1 | 3 |
| Contacts | 100 | Unlimited | Unlimited |
| Custom domain | — | ||
| Automations | — | 3 active | Unlimited |
| Emails/month | — | 500 | 2,000 |
| Co-Founder | — | 250/month | Unlimited |
| Lead Finder | — | 25 searches/mo | 200 searches/mo |
| Remove Waypost branding | — | ||
| Support | Community | Priority |
All plans include free hosting on a waypost.co.uk subdomain. Upgrade for your own domain.
Compare costs
Stop paying for 5 tools.
Pay for one.
On Fresha or Booksy too? Most beauty pros pay 20% commission on new-client bookings — that's £600/mo on £3,000 turnover. Switching to Waypost saves you that on top.
Frequently asked questions
No. You describe your business in plain English and Waypost builds everything for you. If you want to change something, just tell it what you want — like texting a designer.
A professional website, a CRM to track your leads and clients, online booking, invoices, automated follow-up emails, and an AI advisor — all connected and ready to use from day one.
Yes. You can connect any domain you already own, or use a free yourname.waypost.co.uk address to get started.
Yes. The free plan lets you build and publish a site with no credit card required. Pro and Business unlock more edits, automations, and features as you grow.
Absolutely. Just type what you want to change — “make the header blue”, “add a testimonials section” — and it happens in seconds.
Those are website builders. Waypost is a business-in-a-box: your site, CRM, bookings, invoices, and automations are all built together so they work as one system — no plugins or integrations needed.
You can export your site’s code anytime on Pro and above. No lock-in.
Your whole business.
One place. One login.
Website, clients, bookings, invoices, automations, and AI co-founder — all wired together from the first click. Free to start, built to grow with you.
Free forever · No credit card required · Export anytime · No lock-in